Focus on promoting your artist page and building up your Spotify following to ensure that your new tracks appear in your followers’ Release Radar.Įspecially when you’re first starting out, try to build up that social proof as much as you can so that you have a solid foundation for the long run. Make sure that you’re regularly releasing new music, even if it’s just singles or EPs. The more active you are on Spotify and the more your songs are added to playlists, the more likely you are to get noticed by both human curators and the algorithm. That checkmark next to your name not only indicates that you’re legitimate, but also gives you control over your artist page, access to a wealth of stats and fan insights, and the ability to pitch your songs directly to Spotify’s editorial team for playlist consideration (more on that below). Get verifiedīecoming a verified artist on Spotify is easy - this video will help with the steps. 6 ways to increase your chances of getting featured on a Spotify playlist 1. So, it makes sense to think about playlist features as one piece of a comprehensive strategy in which all of your efforts complement one another: press and social media mentions feed Spotify features, and vice versa. This is the engine behind playlists like Fresh Finds that can really move the needle on an independent artist’s career. What many artists may not realize is that Spotify not only tracks a myriad of metrics within the platform, but it also crawls hundreds of music blogs, keeps tabs on social media buzz, and measures it all against key tastemakers’ listening activity on Spotify. And finally, we have user-created playlists, which anyone (including you!) can make. There are also branded playlists curated by record labels, companies, and influencers. Then there are the purely algorithm-driven, personalized playlists, like Discover Weekly and Release Radar. Other Spotify-owned playlists start with big data and are then sorted and perfected by Spotify employees. The most popular playlists (like RapCaviar) are curated by their in-house team, and are obviously the most coveted features. Another third of listening time happens on user-generated playlists. Spotify-curated playlists are responsible for about a third of all listening time on the platform, and over half of those listens come from algorithmic playlists. With over 4 billion of them on Spotify alone, you have a great opportunity as an artist to connect with super-niche audiences who truly dig your music and want to support you.
There’s no arguing that people love and trust playlists for music discovery.
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